“Don’t mistake of movement for achievement. It’s easy to get faked out by being busy.
The questions is: Busy doing what?”
Jim Rohn: American entrepreneur, author and motivational speaker.
Its easy for businesses to get carried away with marketing activities often without any real sense of purpose, planning or evaluation. At year end, when marketing investment is counted, business owners often struggle to identify what elements of their marketing activity had any real affect.
Without a marketing plan, this cycle will be perpetuated as businesses fear any reduction in marketing activity will impact sales
Investing in a marketing audit and planning service will enable you to gain an objective analysis of what is and isn’t working and put a plan in place that will drive sales and save you time and money.
We work closely with our clients to create a customized plan that includes:
- Measurable objectives
- Target market persona (demographics, behaviour, purchasing cycle, key influences)
- Products and pricing
- Competitive analysis
- Unique selling proposition and brand values
- Marketing strategy and activity plan
To find out more about our marketing planning service, contact us now to arrange a free initial consultation.